LAB's specifications

The steel, the sapphire glass, the movement, the strap and the design.
The Steel

We've chosen one of the hardest and most corrosion resistant metals around for the watchcase. It's called 316L stainless steel - a medical-grade stainless steel with polished finish.

For coloring the steel we use PVD coating (rose gold and gun). With Physical Vapour Deposition coating the color penetrates the surface of the steel and is near impossible to wear off. 

The Sapphire Glass

LAB's glass is sapphire crystal. Sapphire crystal is known for its hardness that's close to a diamonds. It's extremely scratch-resistant and has very fine optical transmission as well.

Sapphire glass is rather expensive - much more than hardened mineral glass (most commonly used in present-day watch production). But we are not compromising. Only the best is good enough for LAB. 

The Movement

The movement from japanese Seiko delivers supreme precision and premium quality. We chose their battery-driven VD78 quartz movement known for its operational reliability and longevity.

The Design

When it came to the design of the watchcase we went for a combination of classic and modern - timeless and changeable. LAB's expression can be modified almost endlessly.

The watchcase is designed by founder Jens Ole Miang in a process where endless possibilities and details have been processed to create an effortless, elegant, clear and gracious form. The curved lines of the watchcase continue through the similarly arched sapphire glass thus creating a harmonic whole.

The Watchcase

You can choose between three different colours for the watchcase: Steel, PVD gun and PVD rose gold.

With a case of 38mm diameter LAB is a perfect unisex fit.

The Straps

The strap is easily interchangeable on LAB and 10 different straps are available. All straps are hand sewn with tone-in-tone stitching on the side for a decorative touch. The back of the strap is lined with soft suede for optimal comfort.

7 straps are made of italian suede, two of italian calf leather and one of pure grey wool.

The Quick-change

The quick-change system allows the strap to be changed within a few seconds, without any use of tools. In a moments notice LAB can be adapted to a new mood or situation.

The Buckle

The buckle color matches the watchcase.

You choose the buckle color when shopping for extra straps.

The Dial

A classic watch displays the time with three hands mounted in the center: hour-, minute- and second hands. We have divided the functions and assigned the second hand to its own elegant sub-dial, just beneath the center. This solution is mostly found in very expensive watches and contributes with a pleasant dynamic when you read the time. 

The sub-dial and the 12 hour circle are sculpted and arches gently in compliment of the curved lines of the watchcase and sapphire glass.

The Logo

LAB is designed by you. So we printed the LAB logo discreetly on the dial.

The same ink is used for the logo as for the dial. The print of the logo is repeated several times to lift it and hereby create an elegant and gracious expression. 

The Crown

The crown is almost twice the size of what's seen as standard in watches. The big sized crown increases functionality whilst adding character to your LAB. 

We made the top of the crown flat in contrast to the arching watchcase and moved it 1.5mm away from the case. The LAB logo is repeated on the crown, discreetly

The Hands

We have given form to the hands, but you decide the colors.

Choose between 5 different colors for the hour- and minute hands.

And between 9 different colors for the second hand. 


LAB is build in very high quality and from the best materials. This secures LAB the potential to become your lifelong companion.

Watchcase and hardware is made from stainless steel which is 100% recyclable  ♻️ 

Our straps made from leather, suede and wool are made of the best natural materials available. The high quality and the natural resources makes for a longlasting and circular product.

Watchbox, packaging and certificate are produced of FSC certified cardboard from responsible managed forrests.

LAB is delivered with a 2-year international warranty and we feel confident that you will treasure LAB. For this reason we're offering a 100-days return policy - even though LAB is unique.