We've chosen one of the hardest and most corrosion resistant metals around for the watchcase. It's called 316L stainless steel - also known as surgical steel.
For coloring the steel we use PVD coating (rose gold and gun). With Physical Vapour Deposition coating the color penetrates the surface of the steel and is near impossible to wear off.
THE SAPPHIRE GLASS
LAB's glass is sapphire crystal. Sapphire crystal is known for having a hardness close to a diamonds. It's extremely scratch-resistant and has an extremely fine optical transmission as well.
Sapphire glass is rather expensive. Much more than hardened mineral glass (the most commonly used glass in present watch production). But we won't compromise. Only the best is good enough for LAB.
The movement from japanese Seiko delivers supreme precision and premium quality. We chose their battery-driven VD78 quartz movement known for its operational reliability and longevity.
When it came to the design of the watchcase we went for a combination of classic and modern - timeless and changeable. LAB's expression can be modified almost endlessly.
The watchcase is designed by Jens Ole Miang in a process where possibilities and details have been processed to create an effortless, generous, elegant and clear form. The curved lines of the watchcase sides continue into the similarly arched sapphire glass. With your personal touch on the case back, LAB's harmonic whole is completed.
You can choose between three different colours for the watchcase: Steel, PVD gun and PVD rose gold.
With its diameter of 38 mm LAB is a unisex watch - a good fit for both the female and the male wrist.
The strap is easily interchangeable on LAB and there are 10 different straps to choose among.
All straps are hand sewn with tone-in-tone stitching on the side for a decorative touch. The back of the strap is lined with soft suede for optimal comfort.
The quick-change system allows the strap to be changed within a few seconds, without any use of tools. In a moments notice LAB can be adapted to a new mood or situation.
The buckle color matches the watchcase color of your choice.
You select the buckle color when buying extra straps.
In a classic watch the time is displayed with three hands mounted in the center: hour-, minute- and second hands. We have divided the functions and assigned the second hand to its own elegant sub-dial, just beneath the center. This solution is mostly found in very expensive watches and contributes with a pleasant dynamic when reading the time.
The sub-dial and the 12 hour circle are sculpted and arches gently in compliment of the curved lines of the watchcase and the sapphire glass.
LAB is designed by you. That's why we made the LAB logo discreet.
We use the same ink for the logo as for the dial. The print of the logo is repeated several times to lift it and thereby create an elegant and subtle expression.
The crown is almost twice the size of what's usually seen as common in watch production. The big sized crown increases functionality whilst adding character to your LAB.
We made the top of the crown flat in contrast of the arching watchcase and moved it 1.5mm away from the case. The LAB logo is repeated on top of the crown, discreetly.
We have given form to the hands, but you decide the colors.
Choose between 5 different colors for the hour- and minute hands.
And between 9 different colors for the second hand.
LAB is build in very high quality and from the best materials. This secures LAB the potential to become a lifelong companion.
Watchcase, backcase, crown and buckle are made from stainless steel which is 100% recyclable ♻️
LAB is delivered with a 2-year international warranty. We feel so confident that you will treasure LAB and for this reason we're offering a 100-days return policy - even though LAB is unique.