About LAB

It's both easy and fun to design LAB with our design tool. 

And you are the author of the case back with 4 lines available for engraving.

LAB is brought to the world as a collaboration between the creative talent pool of 28 UCN designers and our experience spanning decades in danish design and watch production.

For us, the sum of processed details and the selection of the proper materials equals quality. The hardness of the surgical steel watchcase, the resilience of the sapphire glass and the precision of the japanese quartz movement are among the qualities that secure LAB the potential to become a lifelong companion.

We put in the work and made the preparations.
You have to decide whether the watchcase will be in stainless steel, Gun PVD or Rose gold PVD. It’s also your job to choose the color of the dial and the hands.

With a diameter of 38 mm LAB is a perfect unisex fit.


Read more about the steel, the sapphire glass, the movement and LAB's specifications


With LAB are 10 different straps to choose from. The quick-change system makes it possible to change strap in a few seconds, without any use of tools. In a moments notice LAB can be adapted to a new mood and occasion.

All straps are hand sewn and stitched with tone-in-tone on the side for a decorative touch. The strap backside is lined with soft suede for optimal comfort. 

The quick-change system makes is possible to change the strap within a moments notice. Without any use of tools.

The buckle colour matches the watchcase color of your choice.
When you buy an extra LAB strap it's possible to select the buckle color.

Remember that you are the author. To complete your watch design we can engrave your name, words that hold meaning to you or maybe a loving message on the case back. There are 4 lines of space available, so unleash your imagination. LAB's unique serial number is engraved at the bottom case back. Engraving is included in the price. Learn more about engraving

Design your LAB


Been wondering what LAB stands for?

LAB is short for laboratory - the possibility to experiment. We wish to provide you with the possibility to design a personal and unique watch of a very high quality and with the potential to become a lifelong companion.

LAB is also an acronym for Liberty Art Bespoke - The freedom to express your personal product design

Immerse yourself in discovery of LAB's details 

LAB is delivered with a 2-year international warranty. We feel confident that you will treasure LAB and for this reason we're offering a 100-days return policy - even though LAB is unique.