About LAB

It's intuitive and fun to design LAB in our 3D tool. Be the author of the case back with 4 lines of engraving.

LAB is brought to the world as a collaboration between the creative talent pool of 28 UCN designers and our experience spanning decades in danish design and watch production.

For us, the sum of processed details and the selection of the proper materials equals quality. The hardness of the surgical steel watchcase, the resilience of the sapphire glass and the precision of the japanese quartz movement are among the qualities that both make LAB feel good and secures the potential to become your lifelong companion.

We have put in the work and made the preparations, but you have to decide whether the watchcase will be in stainless steel, Gun PVD or Rose gold PVD. It’s also your job to choose the color of the dial, hands and strap.

With 38mm of diameter LAB is a perfect unisex fit.

With LAB comes 10 different straps to choose from. The quick-change system makes it possible to change strap in a few seconds, without any use of tools. In a moments notice LAB can be adapted to a new occasion or mood.

All straps are hand sewn and stitched with tone-in-tone on the side for a decorative touch. The strap backside is lined with soft suede for optimal comfort.

The quick-change system makes is possible to change the strap at a moments notice, without any use of tools.

The buckle color matches the watchcase. When buying an extra LAB strap you can select color of the buckle.


You are the author. To complete your watch design we can engrave your name, words that hold meaning to you or maybe a loving message on the case back. You have 4 lines available - unleash the imagination! LAB's unique serial number is engraved at the bottom case back. Engraving is included in the price

Been wondering what LAB stands for?

LAB is short for laboratory - the possibility to experiment. We wish to provide you with the possibility to design a personal and unique watch of very high quality and the potential to become a lifelong companion.

LAB is also an acronym for Liberty Art Bespoke: The freedom to express your personal product design. 

Miang’s deep professional and passionate insight into the universe of watches led him to wonder why people did not have the option of designing their own watches.

By founding LAB Copenhagen this is now possible.

LAB is delivered with a 2-year international warranty and we feel confident that you will treasure LAB. For this reason we're offering a 100-days return policy - even though LAB is unique.