Your watch.
Your design.

Design your LAB

A personal and fun watch.

Design your LAB

Create a unique expression.

Design your LAB

Premium quality. Custom-built.

Design your LAB

Be the author of the case back.

Design you LAB

Why limit yourself?

Danish minimalist watches by your design

Build by us

Our customers say...

He obsesses over your lnstagram page and is always showing me "look at this one! Look at this one!"; So, I am sure he will love it :) Perfect birthday gift. Thanks again for the awesome customer service!

I am absolutely thrilled with the job you have done for me! I have no doubts I will enjoy my LAB for many years to come. I will tell all my friends.

The watch is absolutely gorgeous. The engraving on the back is awesome!
I truly will treasure it.

Received my watch today and just want to say I’m extremely happy with it. It has surpassed all expectations! Best of luck in the future!

I received my watch on Monday and can honestly say it is absolutely stunning! The watches look nice in photos but in real life it looks so much more special, and shimmers when it catches the light! 

So, I got the watch today. I think my girlfriend will take the back seat for a few days... I am in love with it.

LAB details

LAB Features
  • Case

    Stainless steel case with 3 color options

  • Customization

    Highly customizable with almost infinite design combinations

  • Engraving

    Up to 4 lines on the case back for your personal engraving

  • Risk free

    Risk free purchase: 2-year international warranty and 100-days return policy

Be the author of the case back

4 lines of engraving available